Barclaycard & Genting Arena, Birmingham
- Barclaycard Arena
- King Edwards Road
- B1 2AA
- Tel: +44 (0) 121 644 7121
Following a two year £26million redevelopment, the NIA was launched as the Barclaycard Arena in December 2014 to ensure it continues to be a world class music and entertainment venue that provides a best-in-class customer experience.
Variety really is the spice of life at the Barclaycard Arena. Sport, comedy, business conferences, exhibitions, live music, ballet – even Disney characters dancing on ice to entertain the little ones, we can certainly do diverse.
Located just along one of Birmingham’s famed canals (more than Venice you know!) in a prime position the Barclaycard Arena is consistently in use between 210 and 240 days per year, attracting between 700,000 to 1m visitors per year.
In fact we’ve hosted an astonishing 30 different types of sport (including indoor rowing), and has accommodated more World Championship sports events than any other arena in Europe.
The multi-purpose venue is extremely flexible and boasts the only lateral moving rigging mother grid in the UK, allowing the capacity to stretch from 4,523 for more intimate academy events up to a new maximum capacity of 15,992 when accommodating all arena seats and floor space.
Diversity is a great thing, especially when it’s coupled with consistently top rate service and the kind of quality experience that keeps our visitors and customers coming back again and again.